PassivAi® free tool
Can AI find and understand your website?
You want ChatGPT, Google and other AI search tools to understand your page and show it to the right people. Score one important page against 15 practical checks and see what is clear, what is missing and what to fix first.
- 15 checks across five areas, in a few minutes
- Five scores and your first five fixes, in order
- An action report you can download, copy or print
Free. No sign-up needed to see your report.
Your 15-point website check
Audit one page, not your whole internet existence
Choose the page that matters most right now. A homepage, sales page, service page or useful article will each need a slightly different answer, so add a little context before you score it.
Then score the 15 checks below. Your action report appears straight after.
Start here
Tell us about the page
Score the page
Answer each of the 15 checks
Answer honestly. “Not sure” is useful. It tells you what needs checking before you spend time rewriting anything.
Your first five moves
Keep these strengths
See all 15 answers and recommendations
Optional homepage hero review
Would a new visitor know what to do in five seconds?
Upload a screenshot of the first screen people see. The image stays in your browser. Use the seven prompts beside it to review what is actually visible, rather than what you know is meant to be there.
A desktop or mobile screenshot is fine. Nothing is uploaded to PassivAi.
A useful next step
Turn the website check into a traffic decision
Your score shows where the website needs attention. The next step is choosing the traffic routes that fit what you sell, the people you want to reach and the time available to maintain them.
Recommended next step
Traffic Decoder - Personalised Audit & Online Dashboard
Traffic Decoder reviews the details of your business and produces a personalised dashboard of suitable traffic routes, quick wins and actions.
- Compare traffic routes against your own situation
- See the quick wins worth testing first
- Use the dashboard to keep the recommendations and actions together
One-time purchase. Product details and current price are shown on the next page.
Still deciding what deserves attention first? Take the free NOAM Business Compass.
How it works
Three steps to a page that search and AI can understand
Choose one important page
Your homepage, main service page or the article that should bring enquiries. Add the page type and the action you want visitors to take.
Score the 15 checks
Answer No, Not sure, Partly or Yes for each one. The checks look at the page the way a visitor, a search engine and an AI system would.
Get your action report
See five separate scores, your first five fixes in order of importance and the strengths to keep. Download, copy or print it.
What the result tells you
15 checks, three per area, give you five scores
No checklist can guarantee rankings or a place in AI answers. What it can do is show where visitors, search engines and AI systems are being left to guess, so you fix the gaps that matter most first.
Clear in five seconds
Checks 1 to 3
Can somebody tell what the page is, who it helps and why it matters?
Easy to act on
Checks 4 to 6
Does the page make the sensible next step obvious and low-friction?
Easy to trust
Checks 7 to 9
Can visitors see who is behind the page and why its claims deserve belief?
Ready for organic search
Checks 10 to 12
Does the page satisfy a real search and give crawlers clean routes through it?
Easy for AI to understand
Checks 13 to 15
Are the facts, relationships and evidence explicit, consistent and machine-readable?
Common questions
AI search visibility: common questions
How do I get my website to show up in ChatGPT and AI search?
Nobody can guarantee a place in AI answers, but the same foundations help. Make sure the page can be crawled and indexed, answers a real question in plain visible text, states its facts consistently and shows evidence for its claims. Google says its usual SEO guidance also applies to its AI search features.
What is AI search optimisation, AEO or GEO?
They are names for making pages easy for AI-powered search and answer engines to find, understand and quote. In practice that means clear headings, direct answers near the top, important facts in visible text, consistent names and details and structured data that matches the page.
What makes a page easy for AI to understand?
One clear subject, a descriptive title and main heading, plain language and facts stated outright rather than implied. Names, prices and contact details should match across your site, and evidence should sit next to the claim it supports.
Does structured data help AI understand my website?
Structured data can help search engines understand what a page contains, as long as it describes content visitors can actually see. It does not guarantee a rich result, a ranking or inclusion in an AI answer. Check it with Google's Rich Results Test.
Can AI read text inside images, videos or PDFs?
Some systems can, but you should not rely on it. Put the key facts, answer and next step in the page text itself. Use alt text for meaningful images and transcripts for video where they genuinely help.
Why is my website not showing up in Google?
Common causes are a page that is not indexed, a noindex tag or robots rule blocking it, few links pointing to it from the rest of your site or content that does not match what people are searching for. Search Console's URL Inspection tool shows whether Google has indexed a page.
Which page should I check first?
The page that matters most right now. For most businesses that is the homepage, the main service or product page or the article that should bring in enquiries. Fixes found on one page often reveal patterns worth repeating elsewhere.
Do I need to change my whole website?
No. The check works one page at a time, and your report ranks the fixes by size and importance. Start with the first five moves on your most important page.
How long does the check take?
A few minutes for most pages. There are 15 checks with four possible answers each, and your report builds straight away on this page.
Is this tool free and do I need to sign up?
Yes, it is free. You do not need to enter an email address to see your report, and you can download, copy or print it.
Does the tool visit my website or upload my screenshot?
No. You answer the checks yourself, so the tool never visits your page. If you use the optional screenshot review, the image stays in your browser and is not uploaded to PassivAi.
Will this guarantee rankings or AI citations?
No. It is a practical diagnostic that shows where your page is unclear, hard to trust or hard to read for machines. Use Search Console, analytics and real visitor behaviour to confirm which changes help.
Your next useful decision
Find what needs attention first
The free NOAM Business Compass asks six plain-English questions and points to the part of your idea that deserves attention next.
Take the free quizHow this tool was built
The 15 checks combine the message, action, trust and visual-hierarchy principles used in DigitalMarketer's landing-page audit with SiteSell's focus on search intent, useful content, click-through rate and a clear Most Wanted Response. The five-second questions also reflect Steve Krug's practical usability principle: a page should not make people stop and puzzle out what it means.
The search and AI checks follow Google Search Essentials, people-first content guidance, guidance for AI features and structured data policies. Google says the usual SEO foundations still apply to its AI search features. No checklist or structured data can guarantee rankings, a rich result or inclusion in an AI answer.