A plain-English AI visibility check
Can AI find and understand your website?
Run a practical 15-point audit of one important page. You will see what is clear, what may be costing clicks and which changes deserve attention first.
Your 15-point website check
Audit one page, not your whole internet existence
Choose the page that matters most right now. A homepage, sales page, service page or useful article will each need a slightly different answer, so add a little context before you score it.
Answer honestly. “Not sure” is useful. It tells you what needs checking before you spend time rewriting anything.
Your first five moves
Keep these strengths
See all 15 answers and recommendations
Optional homepage hero review
Would a new visitor know what to do in five seconds?
Upload a screenshot of the first screen people see. The image stays in your browser. Use the seven prompts beside it to review what is actually visible, rather than what you know is meant to be there.
A desktop or mobile screenshot is fine. Nothing is uploaded to PassivAi.
A useful next step
Turn the website check into a traffic decision
Your score shows where the website needs attention. The next step is choosing the traffic routes that fit what you sell, the people you want to reach and the time available to maintain them.
Recommended next step
Traffic Decoder - Personalised Audit & Online Dashboard
Traffic Decoder reviews the details of your business and produces a personalised dashboard of suitable traffic routes, quick wins and actions.
- Compare traffic routes against your own situation
- See the quick wins worth testing first
- Use the dashboard to keep the recommendations and actions together
One-time purchase. Product details and current price are shown on the next page.
Still deciding what deserves attention first? Take the free NOAM Business Compass.
How this tool was built
The 15 checks combine the message, action, trust and visual-hierarchy principles used in DigitalMarketer's landing-page audit with SiteSell's focus on search intent, useful content, click-through rate and a clear Most Wanted Response. The clarity questions also reflect Steve Krug's practical usability principle: a page should not make people stop and puzzle out what it means.
The search and AI checks follow Google Search Essentials, people-first content guidance, guidance for AI features and structured data policies. Google says the usual SEO foundations still apply to its AI search features. No checklist or structured data can guarantee rankings, a rich result or inclusion in an AI answer.