A content-upgrade and email planner
What to give away and what to say next
Choose the job your freebie needs to do. Add every part of the delivery bundle, then create three complete follow-up emails in the format you use.
Plan the useful free thing and the next three emails
Choose the job your giveaway needs to do
Build the delivery bundle
Add the links and details you already know
Leave anything blank and the planner will add a clear placeholder for you to replace later.
Add complementary resources
Add video, imagery and a signature
Email inboxes often block embedded video players. The HTML option creates a clickable image that opens the video safely.
Add the P.S. offer or next step
Choose the email output
Put this inside
Use this promise
Your three-email follow-up
Each email has one job. Copy the samples, replace any square-bracketed details and edit anything that is not true for your business.
Keep the conversation useful
More follow-up ideas
A useful next step
Build the freebie your plan has just uncovered
Your result gives you the format, promise and first three emails. The next job is turning that plan into a finished asset that attracts the right people and leads naturally towards something they can buy.
Recommended next step
77 Lead Magnets and Builder Pack
The pack gives you 77 formats, structured build prompts and practical copy support for creating useful list-building assets around your own products and services.
- Choose from classic, practical and interactive lead magnet formats
- Use 12 build prompts for checklists, quizzes, calculators and more
- Write the opt-in copy and package the delivery with the included guidance
£47 one-time purchase
See the complete builder packOne-time purchase. Product details and current price are shown on the next page.
Still deciding what deserves attention first? Take the free NOAM Business Compass.
How this tool was built
This planner applies the narrow-problem and easy-consumption principles described in Alex Hormozi’s $100M Leads, combined with the PassivAi 5 Ps Prospecting Playbook and the requirement that every freebie leads naturally towards the reader’s next decision.