PassivAi® free tool
What to give away and what to say next
Choose the job your freebie needs to do. Add every part of the delivery bundle, then create three complete follow-up emails in the format you use.
- A relevant giveaway format
- A complete delivery bundle
- Three ready-to-use emails
Free. No sign-up needed to see your plan.
Plan the giveaway and the next three emails
Choose the job your giveaway needs to do
Answer three quick questions about your ideal customer, the one person you want to attract to your list. The planner picks a giveaway format, writes the promise for your opt-in page and drafts three follow-up emails using your own links, name and offer.
Add your links in step 2 below. Your plan and emails appear underneath.
Start here
Step 1: three quick questions about your ideal customer
Step 2
Build the delivery bundle
Add the links and details you already know. Leave anything blank and the planner will add a clear placeholder for you to replace later.
Add complementary resources
Add video, imagery and a signature
Email inboxes often block embedded video players. The HTML option creates a clickable image that opens the video safely.
Add the P.S. offer or next step
Choose the email output
Your plan and three emails appear below.
Put this inside
Use this promise
Your three-email follow-up
Each email has one job. Copy the samples, replace any square-bracketed details and edit anything that is not true for your business.
Keep the conversation useful
More follow-up ideas
Deliver the useful result first. Help the reader use it, then point towards a genuinely relevant next step from your own business.
How it works
Three steps from freebie idea to follow-up emails
Answer three questions
Tell the planner what the reader should be able to do, what they are reading and how ready they are to act.
Add your links and offer
Add the giveaway page, downloads, any extra resources and the P.S. next step. Blank fields become placeholders in square brackets.
Copy your plan and emails
Choose HTML, plain text or Markdown. Copy each email, replace any square-bracketed details and load them into your email platform.
What the result tells you
One plan and three emails, each with one job
Your result shows the giveaway format to build, what to put inside it and the promise to use on your opt-in page. Three follow-up emails then take the reader from download to their next decision.
Giveaway format
An action kit, comparison scorecard, small test or wording pack, matched to the job your reader needs done.
Contents and promise
Three things to put inside and one plain promise for your opt-in page, shaped by what the reader is reading.
Email 1: deliver
Sent straight away. Every part of the bundle in one place, where to begin and a P.S. pointing to your next step.
Email 2: help
Sent 1 to 2 days later. One ordinary example, any supporting video or image and an invitation to reply.
Email 3: decide
Sent 2 to 3 days later. Connects the result to the reader’s next decision and introduces your most fitting offer.
Common questions
Lead magnets and follow-up emails: common questions
What is a lead magnet?
A lead magnet is a free, useful resource that someone receives in exchange for their email address, such as a checklist, template, scorecard or short guide. The best ones solve one narrow problem completely and lead naturally towards something you sell.
What should I give away as a lead magnet?
Give away something that helps the reader finish one small task, choose between a few routes, test an idea or know what to say. Match it to the article or page they are reading, so the free resource feels like the obvious next step.
What is a content upgrade?
A content upgrade is a lead magnet made for one specific article or page, such as a checklist that goes with a how-to post. Because it matches what the reader is already reading, it usually feels more relevant than a general site-wide freebie.
What should I send after someone downloads my freebie?
Send the complete bundle straight away with a clear place to start. Follow with a short email that helps them use the first part, then an email that connects their result to their next decision and introduces a relevant offer.
How many follow-up emails should a lead magnet have?
Three is a practical starting point: one to deliver the resource, one to help them use it and one to point towards the next step. You can add more later once you know which questions readers ask.
When should I send each follow-up email?
Send the first email immediately, the second 1 to 2 days later and the third 2 to 3 days after that. This keeps your name familiar while the reader is still using the resource.
What is a lead magnet delivery bundle?
It is everything the reader receives: the live giveaway page, a PDF guide, a written or printable version, an AI Skills.md file and any extra resources. Putting every link in the first email means nothing gets lost.
Should I use HTML or plain-text follow-up emails?
Both work. HTML emails look polished and can include buttons and images. Plain text feels personal and reads like a message from a person. Simple Markdown suits platforms that turn light markup into formatted email.
Can I put a video in a follow-up email?
Most inboxes block embedded video players. The planner creates a clickable image that opens the video in a browser instead, which works in most email platforms.
What should the P.S. in a follow-up email say?
Name one relevant next step, such as a product, consultation, quiz or programme, say what it helps the reader do and give a single link. Keep it to one or two sentences.
Is the lead magnet planner free and do I need to sign up?
Yes, it is free. You do not need to enter an email address to see your plan, and you can copy or print the emails straight away.
Is my information sent anywhere?
No. Your answers and links stay in this browser and are not sent to PassivAi.
Recommended next step
77 Lead Magnets and Builder Pack
Your result gives you the format, promise and first three emails. This pack helps you turn that plan into a finished asset, with 77 formats, structured build prompts and practical copy support for list-building assets around your own products and services.
- Choose from classic, practical and interactive lead magnet formats
- Use 12 build prompts for checklists, quizzes, calculators and more
- Write the opt-in copy and package the delivery with the included guidance
One-time purchase. Product details and current price are shown on the next page.
How this tool was built
This planner applies the narrow-problem and easy-to-use principles described in Alex Hormozi’s $100M Leads, combined with the PassivAi 5 Ps Prospecting Playbook. Every plan is built so the freebie delivers a complete result first, then leads naturally towards the reader’s next decision. The follow-up emails are written to the Kerry Greener Human Writing Standard. Your answers and links stay in this browser and are not sent to PassivAi.