Remove the decision blindfold.
Know what to work on first
You already know you want to start or improve something of your own. This quick check helps you identify which part deserves attention first so you stop trying to fix everything at once.
- See how firmly your idea is defined.
- Check how well your offer and buyer fit together.
- Trace the route from attention to purchase.
Free. Enter your name and email after the three questions to see your result.
Step 1 of 2
First, check where you are now
Tick what is already in place. It takes a minute and helps you answer the three questions from where the business stands today.
Then answer three quick questions below.
Start here
What is already in place?
Starting
Systems
Growth
Future-proof
0 of 12 in place
Next: three questionsStep 2 of 2
Three questions, one starting point
Answer from where the business stands today. After the third question, enter your name and email. You will then be taken to your personalised result, and a copy will be emailed to you too.
Your result explains why this area comes first and what to work on next.
QUESTION 1 OF 3
In one sentence, could you tell somebody what you sell?
Can you say exactly who your offer is for?
Do the right people already know where to find what you are selling?
Your three answers have found a starting point.
Enter your name and email to see your personalised result. You will be taken straight to the result page. We will also email you a copy, then send a few free tips over the next couple of days for the area your result points to.
Free. Unsubscribe at any time.
What one starting point gives you
Every hour goes into the point that moves you forward
Before
Working on everything
- A website, a logo, a course idea and an ad campaign all half started
- Advice from every direction, with no way to tell what applies to you
- Busy weeks that do not move the business forward
After
Working on one area
- One area to focus on, chosen in the right order
- A reason to say no to work that can wait
- Progress you can see before moving to the next area
What the result tells you
Four possible starting points
Your answers point to one of four areas: niche, offer, audience or marketing. Each one depends on the one before it, so the result names the earliest area that still needs work.
Niche
You cannot yet say what you sell. Choose one niche and check it is worth pursuing before you build anything.
Offer
The idea is still vague. Shape it into one offer you can explain in a sentence.
Audience
You know what you sell, but not exactly who it is for. Describe the one buyer it serves.
Marketing
The idea and the buyer are defined. Build the route that brings the right people to the offer.
Common questions
Finding your starting point: common questions
What is the Starting Point Check?
It is a free three-question check that shows which part of your business or idea to work on first: your niche, your offer, your audience or your marketing. It takes a few minutes and gives you one starting point with a recommended next step.
How does the check decide where I should start?
If you cannot yet say what you sell, start with your niche. If the idea is still vague, start with your offer. If you know what you sell but not exactly who it is for, start with your audience. When both are defined, start with your marketing.
What does NOAM stand for?
NOAM stands for Niche, Offer, Audience and Marketing. These are the four decisions behind anything you sell online, and each one depends on the one before it.
Why does the checklist come before the questions?
The checklist gives you a quick view of what is already in place before you answer. It does not change your result. It helps you answer from where the business stands today.
Why should I work on one area instead of fixing everything?
One area at a time is easier to finish and easier to measure. Working on the earliest unresolved area first means later work, such as marketing, has something solid to build on.
What is a niche?
A niche is a specific group of people with a specific problem that you can help solve. A defined niche makes it easier to describe what you sell in one sentence.
What makes an offer easy to understand?
A good offer names who it is for, the result they get and how they receive it. If somebody can repeat it back to you after hearing it once, it is ready to test.
Why does my audience need to be specific?
Trying to appeal to everyone makes a message easy to ignore. When you can describe one buyer and the problem they want solved, your wording, pricing and marketing become easier to decide.
What should I do after I get my result?
Use the explanation, checklist feedback and three next actions on your personalised result page to work on the area that comes first. Over the next few days we will email you free tips for that area.
Does the check give me a full business plan?
No. It is a short diagnostic that points to the area to work on first. The recommended next step covers that area in more depth.
Is the Starting Point Check free?
Yes, it is free. After the three questions you enter your name and email. You are then taken to your personalised result page and a copy is sent to your inbox.
Is my information sent anywhere?
Yes. When you fill in the form, your name and email are sent to PassivAi so we can email your result and follow up over the next few days with free tips for that area. Your checklist, three answers and starting point stay in this browser long enough to build the personalised result page.
How this tool was built
The check follows the PassivAi NOAM order: Niche, Offer, Audience and Marketing. Each area depends on the one before it, so the result names the earliest area that still needs work and recommends one next step for it.
The checklist adds context to the result by showing which practical foundations are already in place and which can wait. The NOAM result itself is decided by the three questions, so a technical checklist cannot override an earlier strategic gap. Your checklist, three answers and result are stored temporarily in this browser so the separate result page can personalise what you see. Your name and email are collected through the Groove form so your result can also be emailed to you.