PassivAi® free tool
Find out if your idea will sell
Check whether the right people have a strong reason to buy, whether the value feels believable and which part of the proposition needs strengthening before you promote it.
- 16 buying-decision checks
- Five separate scores
- Your wording and paid test
Free. No sign-up needed to see your result.
Start with the buying decision
Give the checker enough detail to be useful
Use one product or service. A clear result will be more useful than a clever name.
Describe your offer, then answer 16 quick checks. Your result appears underneath.
Start here
Step 1: describe what you are selling
Step 2
The main buying hesitation
What already helps the sale
Strengthen these first
Your working offer wording
Put the value into words somebody can judge
Your small paid-test message
See all 16 answers and recommendations
How it works
Four steps from idea to a paid test
Describe the offer
Say what you are selling, who it is for, the result they get, how they receive it, the price and when the first useful result happens.
Answer 16 checks
Pick the answer that best describes your offer today. Each check covers one part of the buying decision, from the problem to the reason to act now.
Read your five scores
See an overall score, a score for each of the five areas and the main buying hesitation, with the actions to strengthen first.
Run a small paid test
Copy your working offer wording and paid-test message, then send it to ten suitable people. Download the report to keep your answers.
What the result tells you
Where the buying case is strong and where it leaks
Your result weights 16 answers across five areas of the buying decision. It shows what already helps the sale, what to strengthen first and how to test the offer with real buyers.
Overall score
A weighted score out of 100 and a plain verdict, from gathering stronger evidence to running a direct paid test.
Five area scores
Separate scores for the buyer and problem, the result and its value, what they receive, confidence and risk, then framing and action.
Main hesitation
The weakest area, where a buyer is most likely to stall, with a short explanation of what it needs.
What to fix first
What already helps the sale and up to five actions ranked by impact, plus proof to add, risk to reduce and one useful extra.
Wording and paid test
Working offer wording built from your answers and a message to invite ten suitable people to a small paid test.
Common questions
Testing whether people will buy: common questions
How do I know if anyone will buy my product?
The clearest evidence is a suitable buyer paying for a real version. Before that, check whether a reachable group has a costly problem, can afford the price, already spends time or money on it and can see a believable route to the result. This checker scores those signals and writes a small paid test.
What is a buying signal?
A buying signal is behaviour that suggests someone may pay, such as already spending money on the problem, asking about the price or agreeing to a paid test. Kind words show interest, action shows intent and payment is the clearest evidence.
How do I validate a product idea before building it?
Speak to five to ten suitable people about the last time the problem happened, what it cost and what they tried. Then offer a small paid version, such as a manual pilot, before building the full product.
What is the value equation in $100M Offers?
In Alex Hormozi’s $100M Offers, value rises with the dream outcome and the perceived likelihood of achieving it. It falls as the time delay and the effort or sacrifice increase. Four of the 16 checks in this tool apply that idea.
What does the overall score mean?
The score weights 16 answers across five areas of the buying decision. A score of 85 or more suggests the offer is ready for a direct paid test. Below 50 suggests gathering stronger evidence first. The score organises evidence and cannot confirm demand.
What is the main buying hesitation?
It is the lowest-scoring of the five areas. It shows where a buyer is most likely to stall, such as unclear value, too little proof or too much effort, so you know what to strengthen first.
How should I price a digital product?
Start with the value of the result to the buyer, what they already spend on alternatives and your real delivery cost. The price should sit comfortably below the value of the result, with a comparison the buyer can check.
How can I reduce a buyer’s risk?
Find what the buyer fears losing, such as money, time or confidence, and answer that fear directly. Clear terms, visible support and a fair guarantee all help, as long as they are accurate and sensible to deliver.
What is a small paid test?
A small paid test offers a real first version to a limited number of suitable people at a real price. The checker writes the invitation for you. It gives you evidence from behaviour rather than opinion.
Should I use urgency or scarcity in an offer?
Only when it is true. A real start date, capacity limit or closing date can help a decision. Invented pressure damages trust, so the checker recommends leaving urgency out until a genuine reason exists.
Is the buying-signal test free and do I need to sign up?
Yes, it is free. You do not need to enter an email address to see your result, and you can copy your wording, download the report or print it straight away.
Is my information sent anywhere?
No. Your answers stay in this browser and are not sent to PassivAi.
Recommended next step
LIST 100 - Digital Product Offer Stress Test
Your result shows the evidence behind the idea. The next job is finding the specific benefits that make the product easier to understand, compare and choose.
LIST 100 helps pull 100 distinct buyer benefits from a digital product, then turns them into useful material for the headline, bullets, emails and sales page.
- Pressure-test what the product gives the buyer
- Find concrete benefits from different buying angles
- Build a bank of copy-ready reasons to choose the product
£57 one-time purchase. Product details and current price are shown on the next page.
How this tool was built
The check applies the main offer-building principles from Alex Hormozi’s $100M Offers: a reachable group with a painful problem and purchasing power, a desirable result, believable likelihood of success, a shorter wait and less effort for the buyer. It also checks whether the delivery removes real obstacles and whether proof, risk-reversal, useful extras, honest scarcity and clear naming strengthen the buying decision.
The result organises the evidence and recommends the next test. It cannot confirm demand. A suitable buyer paying for a real version provides the clearest evidence.